Fortitude to Freedom

Life coaching for anyone ready for more · James Forty

Get knocked down.
Get back up.
Build the dream.

James Forty with one of his falcons at sunset

Stuck in a rut. Knocked down by life. Or just know you're meant for more. I've been there. I bought my own house and businesses twice, paid off my divorce, and built a bigger life than the one I lost. Now I'll show you how.

Start your journey → See what's possible
Engineer · 1st Class MEng Business owner Employer of ~70 Property investor Falcon breeder Dad first
Bought my own house
and businesses twice
£0Left on the
mortgage
3Businesses
built

Be honest with yourself

Stuck in a rut?

Tap every one that sounds like you right now. Be honest.

Tap the ones that ring true.

Ticked three or more? You're not lazy. You're stuck. And stuck can be fixed.

Let's talk →

Sound familiar?

You're not the only one.

Whether it's a rut, a break-up or life just grinding you down, it hits everyone the same way. These are the messages people send their mates at 2am.

Sunset over a garden lawn with a children's climbing frame
There is a way through.
James Forty
Fortitude to Freedom
Today, 2:14 am
I'm buying my own house and business all over again.
The divorce cost a fortune. Will I ever get ahead?
Starting again at my age. Seriously?
The business still needs me and my life's falling apart.
I don't see my kids every day any more.
Another solicitor's letter. It never ends.
Feels like I've lost everything I worked for.
Holding it together. Just about.
Been there. Every single one. I bought my house and businesses twice and came out the other side stronger. Let's get you there too.
2:15 am · Read

The turning point

Rise
above it.

Sunsets look different when the hard years are behind you.

The dream

Imagine a life where you call the shots.

Not someday. Not when you win the lottery. A life you build, step by step, with the right attitude and the right moves.

Garden at sunset with a climbing frame

Your time is yours

Work when you choose. Be there for your kids. Never miss the moments that matter.

Lake and holiday lodges

Money that works

The house paid off. Rental income from property, and businesses earning while you sleep.

Red Ducati on an airfield

The good things

The weekends away. The holidays. The things you used to only look at.

Falcon on desert sand at sunset

Unshakeable

When life throws its worst at you, you stay steady. Nothing breaks you.

Real life, not stock photos

What freedom looks like for me.

James and his partner smiling in a car
Life after the hard years looks like this
Falcon on desert sand at sunset beside a 4x4
From the UK to the Gulf
Large falcon aviary in a grassy field
Forty Falcons: seven years and counting
Lake and lodges at a Cotswolds holiday park
The holiday lodge, earning while I sleep
Holiday lodge with white decking
Rental income through my property company

None of this was handed to me. It came from attitude, smart moves and investing in myself, after the hardest years of my life.

From surviving to thriving

Where you are now

  • ✕  Pulled in ten directions
  • ✕  Firefighting instead of building
  • ✕  Life knocking you sideways
  • ✕  Working hard, getting nowhere

Where we're going

  • ✓  Back in control
  • ✓  A clear plan you believe in
  • ✓  Strong enough to handle anything
  • ✓  Building wealth and freedom

Built for everyone

This is for anyone who's…

Stuck in a rut and ready to get out of it
Juggling family, work and everything in between
Running a business, firefighting instead of building
Rebuilding after a divorce, a break-up or a setback

No crisis needed. If you know you're capable of more, this is for you.

My story

I didn't read about it. I lived it.

James Forty with a falcon, alongside his Supreme Contract Services and Forty Falcons logos
The businesses I built, side by side
BEFORE REBUILT

I'm James Forty. No silver spoon, no shortcuts.

I built a commercial cleaning and grounds company that now employs around 70 people. I breed falcons and sell them to buyers across the Gulf. I built a property company that brings in rental income every month, own a holiday lodge and commercial property, and my house is paid off.

And I did it as a dad, going through a divorce. I bought my own house and businesses twice, paid the divorce off in full, and kept every business running while life threw everything at me.

Through all of it, one thing kept me going. Everything I build, I build for my kids.

I know what it takes to keep going. And I know how to turn it into something great.

Credentials

Qualified. Proven.

1st Class MEng
Master of Engineering, first-class honours
Diploma in Accounting
Numbers, costs and cash flow
DipFA
Diploma for Financial Advisers

Career

From apprentice to owner.

  1. Age 16
    Apprentice
    BMW
  2. 10 years at BMW
    Cost Engineer
    BMW, apprentice to engineer in 10 years
  3. 2.5 years
    Senior Accountant & Cost Engineer
    Dyson
  4. Today
    Business owner
    Cleaning & grounds, property, falcons
~70
people employed
7 yrs
selling falcons to the Gulf
3
businesses run side by side
Twice
bought my own house and businesses
£0
left on the mortgage
It isn't the material things that matter. It's what they signify.

Overcoming adversityWinning

James Forty

Black Lamborghini Huracán on a glowing orange backdrop

“Success isn't luck. It's attitude plus smart moves, repeated.”

James Forty

Your circle

Learn to associate with the right people.

The people around you either pull you up or drag you down. After a divorce or a setback, who you let in matters more than ever.

01

Step away from the drainers

The ones who keep you small, keep you angry or keep you stuck. Love them from a distance.

02

Find people ahead of you

Spend time with people already living the life you want. Their normal becomes your normal.

03

Be worth knowing

Turn up, do what you say and add value. The right people notice, and doors open.

Surround yourself with people who elevate you.

Not people who drag you down. It's a culture shift, and most people never make it because nobody shows them how.

I can help you make that change.

The best return you'll ever get

Invest in
yourself.

You service the van every year. You insure the house. You put money back into the business without thinking twice.

So when did you last invest in you?

Everything I've built started there. Every pound and every hour you put into your mindset, your skills and your health pays you back for the rest of your life. Nobody can take it off you in a settlement.

Invest in yourself Stand still TIME →
Mindset

The right attitude turns setbacks into fuel.

Skills

Learn money, business and the smart moves that compound.

Health

Energy and a clear head are your biggest assets.

Time

Put your hours where they pay you back, not where they drain you.

People

Learn to associate with the right people. They decide where you end up.

The method

The 4 Fs

Four steps from where you are to where you want to be. Simple, practical, proven in real life.

Foundations Focus Fortitude FREEDOM
1

Foundations

Get the basics sorted: money, time and the people around you.

2

Focus

Cut the noise. Decide what actually matters and go after it.

3

Fortitude

Make the hard calls and stay steady when life hits.

4

Freedom

Live the business, wealth and life you want, on your terms.

Work with me

Make your best investment

This isn't a cost. It's an investment in the one asset that builds everything else: you. Straight talking, one to one, no fluff.

Fortitude

When life has knocked you sideways, or you're stuck and need to get back in control, fast.

  • ✓  Get clear on what's really going on
  • ✓  Make the hard decisions with confidence
  • ✓  A plan to steady the ship
[YOUR PRICE]
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Most popular

Freedom

For people ready to grow, build and go after the life they want.

  • ✓  The full 4 Fs journey
  • ✓  Business, money and mindset
  • ✓  Ongoing support and accountability
£4,380 inc. VAT
£3,650 + VAT for businesses
Start your journey

Coaching is about mindset, habits and life decisions. I don't give regulated financial, legal or medical advice. Where you need it, I'll point you to the right professional.

Your freedom
starts today.

Your first investment in yourself costs nothing. Book a free 15-minute call: no hard sell, just an honest conversation about where you are and where you want to be.

Book your free call on WhatsApp →

jamesforty@supremecontracts.co.uk07901 907569